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Rumi's Herati Coriander tastes dramatically more complex and vibrant than any other variety you'll find, with the spice's classic herbal and citrus flavors giving way to a distinct cilantro leaf note. It's earthy, nutty and slightly toasty, but less cereal-like than others. Texture-wise, it's also less tough and husk-like than most whole coriander seeds.
Founded in 2015 by a team of U.S. Army veterans who served in Afghanistan, Rumi Spice partners with more than 350 small village farmers to source hard-to-find Afghan spices. The company has provided jobs for more than 3,700 women and works to boost local agricultural economies. Every step of production, from harvesting to packaging in BPA-free glass bottles, is done in Afghanistan so that locals receive their fair share of the profits.
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