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A-Sha Noodles is the cult-favorite, AAPI-owned noodle brand known for its patented, 100-year-old legacy noodle recipe from Tainan, Taiwan. All of A-Sha’s noodles are simply made with wheat, salt and water, and receive a unique 18-hour air-drying technique (never fried or frozen). In addition to their best-selling noodles—Mandarin (traditional medium noodle), Hakka (wide flat noodle) and Tainan (thin, skinny noodle)—A-Sha Noodles is well known for their buzzy noodle collaborations with iconic brands like Hello Kitty and David Chang's Momofuku, and limited-edition pop culture noodle sets like "Crazy Rich Ramen." Since President Young Chang brought A-Sha Noodles to a small market in California in 2015, the brand has amassed an international fan base and is widely available at retailers like Amazon, Walmart, Costco and Target. They have been featured as one of the country’s most quickly growing private companies on Inc 5000 for four consecutive years and been featured in outlets like Thrillist, VICE, Tasting Table and others.
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