Co-founders Ethan Frisch and Ori Zohar began Burlap and Barrel—one of the U.S.‘s pioneering single-origin spice companies—in 2017 after coming across wild cumin in the remote mountains of Afghanistan.
Now the company partners with small farmers from Turkey to Tanzania to source ingredients that range from mint grown on the Euphrates River to cinnamon from Zanzibar. These smallholder farmers cultivate their crops using traditional techniques, often ones passed down from the generations before them.